Aqtiva: AI and Big Data to improve data quality in just a few clicks

Updated: Sep 6

Aqtiva was founded at the end of 2020 by a multidisciplinary team with extensive experience in the ICT sector as well as in entrepreneurship and startups.

El Referente

June 3, 2022

Aqtiva is a Data Quality platform built natively with Big Data and Cloud technologies, and with an AI engine for anomaly detection and user support.

Its objective is to provide a quality framework to be able to apply quality in both data in motion and data at rest.

Aqtiva's motto, Good data from the start, refers to the paradigm shift proposed by the startup, where erroneous data is solved at data intake. In this way, their propagation to the organization's systems is avoided.

Aqtiva is one of the first solutions to address the problem of data quality at any point in its lifecycle, from the ingestion and transformation processes, to its storage for consumption. In addition, Aqtiva is one of the few native solutions in big data and cloud, which allows it to work with massive data sources, batch processes and in real time.


Aqtiva was born at the end of 2020. And it does so by the hand of a multidisciplinary team with extensive experience in both the ICT sector and in entrepreneurship and startups.

Juan Ramón González, CEO of Aqtiva, is a professional with more than 10 years of experience in the big data and artificial intelligence sector in Spain. He has managed departments and specialized business units in companies such as AIA, INDRA or Grupo Oesía. He is also a professor at the University of Alcalá and the EOI and, at present, he combines his activity in Mática with the management of Aqtiva.

Marc Serra, with more than 30 years of experience in the consulting and ICT sector, is the senior member of the team. He has been Partner, Managing Director and Advisor of companies such as Everis, PwC, Atos or Grupo Oesía. In addition, he was founder and co-director of the Chair of Advanced Analytics and Logistics at the Universitat Pompeu Fabra. In 2018, together with Juan Ramón, he created Mática Partners (of which he is CEO and CFO) and later Aqtiva (of which he is CFO).


Aqtiva was born due to the existing need in the market to create a quality tool much more agile and flexible than the current standards, with a quality processing engine capable of processing any type of information source, both traditional and new big data or streaming sources. In addition, Aqtiva puts special focus on facilitating the application of data quality for non-technical users, allowing any type of user to define the quality policies that their data should follow and monitor the performance of the sources.

The company's business model is based on pay-per-use. Its objective is that both small and large companies can make use of Aqtiva, with a cost model that scales with the volume of data processed. In other words, the company follows a B2B model through monthly licenses that increase in cost depending on the needs of each client. "It is important to highlight that the price of the tool is relatively low compared to other data processing products on the market," emphasize its founders.Currently, Aqtiva has been implemented in a large client at European level and the startup is closing different contracts with institutions located in Spain and Latin America, all of them companies that make intensive use of data.